![]() Within 30 seconds, the old water tank is ready to be yanked!Īfter “Yanking the Tank” the user walks through the step by step process of installing the Sensei tankless system. The lightsword is fun, but the sledgehammer really gives the user a good workout. These “tools” immediately get the user into the action as they smash away at the rusty old water tank before removing it. Yank the Tank starts off with a fun twist to remove an old water tank and ends with a business call to action.įirst of all, participants take their pick of fun tools to smash up an old water tank in VR before they replace it with a new Rinnai® Sensei™ tankless system.Ĭhoose from a Lightsword, Sledgehammer or a frying pan. Groove Jones worked with Rinnai’s agency, Hitchcock Fleming & Associates on the experience, appropriately titled – Yank the Tank. The VR platform added a new layer to our tradeshow presentation, improving lead generation by 50% over previous years.” – David Federico, Senior Brand Manager “Feedback was phenomenal from both customers and employees. In no time, you get a first hand experience of installing Rinnai’s newest system while a crowd cheers you on at the IBS trade show. The VR experience was launched at the 2018 International Builders’ Show (IBS) in Atlanta to rave reviews.įor those that have heard about tankless water systems, but are overwhelmed by what it takes to install one, this VR experience is the key to overcoming those fears. ![]() Rinnai America hired Groove Jones to create a VR experience for DIY’ers and professional installers to see how easy it is to install a tankless water heater. Rinnai America Using VR to Demonstrate How Easy It Is To Install A Tankless Water Heater – Increases Lead Generation by 50%
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